2018 Top 5 Best-Selling Skin Care Brands in Japan

July 03, 2018

woman skin care


We've all heard of the 11-Step Japanese Skin Care Routine that is said to give us glowing skin, also known as 'glass' skin. I believe more so than the 11 steps, it is the ingredients found within certain skin care products that produces beneficial results to our skin, in turn keeping it clean, bright, hydrated and youthful. A lot of brands are known to use nutritional ingredients for their skin care lines, including oriental herbs, green tea, seaweed, kelp, aloe vera, jojoba oil, hot spring water, rice and camellia. Specific vitamin and mineral-rich elements may also be used to increase benefits all while balancing the pH of the skin without using any harsh chemicals. Let's have a look at the top 5 skin care brands in Japan below for the best Japan skin care:


1. Shiseido




Shiseido: "Beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We realize there is still unpleasantness to be found, so we see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source." The new Ultimune Power Infusing Concentrate is being currently globally marketed and is used to strengthen the skin and protect it against external aggressors whilst supporting the skin's elasticity to promote anti-aging. The Sun Protection Lotion has a special WetForce which increases its protection after 15-30mins of being exposed to water - whether that's the sea when you're on the beach, or sweat when you're having an outdoor exercise.

Shiseido Best Selling Products 2018:
Shiseido Ultimate Sun Protection Lotion WetForce SPF 50+, $40, sephora.com and Shiseido Ultimune Power Infusing Concentrate 50ml, $100, shiseido.com




2. SKII





In the 1970s, SK-II scientists began a fervent quest to uncover a skincare ingredient that would make beautiful skin a reality. Across land and sea, they sought for the answer. Researching a myriad of possibilities ranging from Chinese herbs to hot spring water – the secret they were looking for eluded them for a long time. It was only by a chance encounter that the scientists observed the soft and youthful hands of aged sake brewers. The breath-taking sight was what hinted at the skincare miracle they would eventually uncover. A destiny of beauty was finally within reach. Although more than a century apart, SKII is now a competitor of Shiseido.

SK-II's Best Selling Products 2018: SK-II Facial Treatment Essence, $179, sephora.com and SK-II R.N.A. POWER Anti-Aging Eye Cream, $135, sephora.com 



3. Sekkisei





Sekkisei draws it's name from the Chinese character for "snow" and is inspired by the beauty, brightness and purity that snow represents. For more than two decades, Sekkisei's skin brightening products have captured centuries-old wisdom and combined it with the latest scientific research to formulate a unique combination of Japanese and Chinese herbal extracts. The Sekkisei White Powder Wash is a powder-based cleanser that foams when in contact with water while deeply cleansing to brighten the appearance of your complexion.

Sekkisei's Best Selling Product 2018: Sekkisei White Powder Wash, $38, sekkisei-usa.com 



4. Tatcha





Tatcha's story starts from a woman called Victoria Tsai. After a decade of working for large corporations, she yearned for simplicity and authenticity in her life. Suffering from acute dermatitis and developing a keen awareness of the importance of ingredients on the skin, she began traveling East in search of a more evolved, holistic approach to beauty. On a trip to Kyoto, she discovered a world of pure beauty, craftsmanship and heritage. An encounter with a modern-day geisha changed her life. Tatcha uses natural ingredients such as pearl, gold, silk, camellia oil, rice bran, red algae, and a mixture of botanical flora and fauna. Tatcha's The Water Cream moisturizing product has gone viral globally and it one of the best-selling, highest-rated skin care products on Sephora.

Tatcha's Best Selling Product 2018: Tatcha The Water Cream, $68, sephora.com



5. Ruhaku




Ruhaku is the first organic anti-aging skincare brand from Okinawa, using the unique anti-oxidant powers of the Gettou leaves. Okinawan inhabitants are known for having a long life-expectancy rate, and the benefits provided from the unique plants, only found on this island, contribute a lot to the health of its inhabitants. The Ruhaku Shekwasha Brightening Essense is packed with lemon extract and noni (a highly-antioxidant fruit also called the Indian Mulberry) to make skin radiant for a brightened complexion.

Ruhaku's Best Selling Product 2018: Ruhaku Shekwasha Brightening Essence, $44, ruhaku.jp 

Photo by Anthony Tran on Unsplash

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